Fields FIAT of Highland Park

When FIAT re-emerged onto the U.S. market, the competition was already in full swing. There are so many brands and models out there, how could the small Italian brand dive in successfully? Our sales team members here at your favorite Evanston-area FIAT 500 dealer were worried at first, but recent events prove that FIAT has proven its place among top contenders...

When FIAT first re-emerged onto the U.S. market, many consumers didn't know what to think. Why did the Italian brand decide to come back to the United States? What do they have to offer? Who is that hot model speaking Italian? Why is Charlee Sheen driving a 2012 FIAT 500 Abarth around his mansion? After having some time to become familiar with the car company, some of us became attached - in more ways than one...

Automotive-savvy consumers and even Chrysler fans know that FIAT has been on the U.S. market for a couple of short years now. During its first year, the Italian brand didn't quite kick off sales at the start. However, it seems as if the car company can't produce vehicles fast enough for FIAT shoppers.

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Many of us were extremely excited to see that FIAT was reentering the U.S. market - however, it took some time to build momentum after the Italian brand arrived. Fortunately, FIAT has been able to pick up the pace in recent months - with the help of the 2012 FIAT 500 Abarth.