Fields FIAT of Highland Park

FIAT has sure made quite the impression on the U.S. automotive market. It seems like just yesterday that the Italian automaker took the plunge and reemerged in the United States, and here at Fields FIAT of Highland Park, we've enjoyed every minute of it. American consumers have taken a liking to FIAT so much that the brand might be moving their headquarters.

FIAT has been hard at work creating a name for itself here in the United States. With barely five years on the automotive market, we think that the car company has done a fine job getting noticed by consumers and critics alike. Now that FIAT is here to stay, the engineers and designers are working on extending the lineup.

Believe it or not, spring is officially here. For FIAT drivers in Chicago, it certainly may not seem that way with the cold winds and 20-something degree weather. Nevertheless, warmer weather is just around the corner (or so we hope), which brings about different driving conditions. Luckily for any consumers who might be unprepared for such changes, we have a few tips to share to prepare your 2013 FIAT 500 Abarth for the new spring season. 

Millions of viewers around the nation saw one of the biggest nights in film award history. In the weeks leading up to the Oscars, nominees were getting ready for the big night, while movie goers were making their "to see" lists. Our beloved FIAT, however, was getting ready for the awards ceremony in order to make a debut of its own.

The Super Bowl came and went, but it seems as if we're all still talking about those memorable commercials. Companies have to create advertisements that are sure to stand out against all of the other hard-earned spots that air during the most watched television event of the year. When it comes to the automotive industry, the competition is even steeper. Nevertheless, our beloved FIAT found a way to get noticed and remembered.

The holidays have come and gone, and consumers nationwide spent hours and hours online and in stores to get that dreadful shopping over and done. While such shoppers are done with searching for products and spending money, some are looking for a big buy - more specifically, a new vehicle - and we are confident that consumers will love what we have to offer here at Mike Miller Kia?

When FIAT first re-emerged onto the U.S. market, we know and understand why consumers would be skeptical about the new brand. Nevertheless, FIAT won the hearts of many with the compact 500. While the car company certainly deserves the attention it gets, it wanted to reach out to more demographics - families in particular.

When FIAT first re-emerged onto the U.S. market, we'll admit that it took some time for the Italian automaker to get the attention it deserved. Now that FIAT is back on its feet as a foreign car company, it has to stay in the minds of consumers - and competitors - if it wants to stay in the game. How does it plan to go about doing this? One way is to develop relationships with other car brands...

Admit it - when you first heard that FIAT was coming back to U.S. dealership lots, you were intrigued. And who could blame you? Those little models with the Italian flair had just the ticket in terms of practicality, affordability, and above all, fuel efficiency. The automaker has done a great job of offering products with these favorable factors - however, FIAT wants to add a little something extra...

A FIAT model can do many things. It can get you from point A to point B. It can render you more attractive by association. It can surprise you in regards to cargo capacity for such a tiny exterior. It can save you loads of cash at the gas pump with its impressive gas mileage. These claims may be nothing new to FIAT shoppers - however, we've got some news that they probably haven't?