Fields FIAT of Highland Park

You've heard about the auto shows, the special appearances, and the model lineups from the newbie in the automotive industry - FIAT, of course. And as you begin your car-shopping adventure, you may want to consider stopping by Fields FIAT of Highland Park to look for FIAT cars near Chicago. However, you may be thinking "well, why FIAT?" Just take Kelley Blue Book's word for it.

When FIAT first re-emerged onto the U.S. market, many consumers didn't know what to think. Why did the Italian brand decide to come back to the United States? What do they have to offer? Who is that hot model speaking Italian? Why is Charlee Sheen driving a 2012 FIAT 500 Abarth around his mansion? After having some time to become familiar with the car company, some of us became attached - in more ways than one...

When Chrysler picked up the exotic brand with the Italian flair in hopes to successfully reintroduce it to the United States, many of us didn't know what to expect. Would shoppers immediately throw themselves into Chicago-area FIAT car dealers? Would the entry-level 2012 FIAT 500 catch the eyes of consumers?